digital and print design

As Sr. Designer for both Literati and Custom Ink, I lead a wide variety of print and digital projects with the goal of driving more customers to the website, increasing brand awareness, testing offers, and improving customer understanding of the products sold. Below is a selection of projects at both companies, and brief overview of each.

Literati Kids Club Commercial
Partnered with Copywriter and CD to develop a nationwide commercial for Literati Kids Book Club Subscriptions. Based on the script written by copywriter, I created and drew a storyboard of the video concept, supported the location and talent scouting, and was on set to style and art direct shots with Videographer & CD. The final commercial spots where launched nationwide, targeting 3 major metro areas via digital streaming platforms like Hulu, etc.

Literati Kids Club Social Ads
Developed weekly social ad creatives that targeted potential customers, improving CTR and conversion. The goal was to publish 2-4 Ads bi-weekly increasing the total number of new customers by 30,000+. We not only achieved our goal for the quarter, but we did it at a lower customer acquisition cost.

Literati Social Ad Templates

Designed social ad templates within Figma for Literati Luminary and Kids Club subscriptions. By utilizing Figma and the many formatting options within the program, I was able to create templates that could be self-serviced by non-designers to publish content on brand without extra strain on the Design Team.

Direct Mail and other Print Assets: Literati

Designed Warehouse Sale Print assets, Dreamlight postcard, Luminary Postcard, Event Collateral, Direct Mail postcards, Print Ads, and illustrations for Literati Magazine.

Product Catalogs: CustomInk
Lead AD, Designer, and production manager for 5 - 10 monthly catalogs with targeted customer content. Partnered closely with Merchandising to work through design, pagination, organize the production and styling of product and lifestyle photoshoots. Art directed on set, and set up quick comps to ensure smooth post production. Designed and art directed all product designs focused on specific customer segments, and partnered with outside agencies for production timelines. Also designed companion landing pages to track offers and catalog engagement.

Direct Mail and other Print Assets: CustomInk
A selection of direct mail pieces, and